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Your
Realtor's Marketing Plan

1
Provide in-depth property profile and tax assessor information to establish
appropriate market position.
2
Discuss any additions, alterations, upgrades (permitted and not) and their
financial impact on the final price of your home.
3
Provide in-depth comparative market analysis to identify your competition.
4 Provide in-depth consultation to assist in determining appropriate
market price.
5 Provide in-depth consultation to assist in determining potential
strengths and weaknesses of negotiation.
6
Prepare sellers or buyers net income sheet to determine amount of money
you can expect after costs … I will put more money in your pocket!
7
Detail how the Tarbell Synergy Approach will benefit you … Tarbell
Realtors, Hartford Escrow, Landwood Title, Mission Hills Mortgage and
Tarbell Insurance Services.
8
Provide in-depth consultation on staging the property for successful showings.
9
Discuss and explain the Agency Law and how it will protect you.
10
Discuss and explain the Listing Agreement and detail the commission structure.
11
Discuss and explain all legal seller transfer disclosures and questionnaires.
12 Fill out all supporting paperwork accurately and completely.
13 Install "For Sale" sign.
14
Install electronic and or combination "Lock Box" and explain
the new safety features.
15
Perform Broker load of your property information to Tarbell Realtors.
16
Submit your property to our International Relocation program for possible
suitors.
17 Submit your property information to Multiple Listing Service
and Internet (i.e. Orange-county-homes.com, Tarbell.com, MLSforhome.com,
Realtor.com, Homeseekers.com, Homes.com).
18 Supply you with MLS, Internet and additional published advertisement
printouts.
19 Submit Virtual Tour Internet and Photo Appointment (if appropriate).
20 Publish your home on my personal Web site and include it in the
“Featured Listings” section.
21 Distribute listing information to all Tarbell offices.
22 Distribute at least 500 "For Sale" announcements of
your home to your neighborhood and surrounding areas.
23 Submit a photo and description of your property for Tarbell photo
advertisements.
24 Advertise your home in local newspapers and publications.
25 Schedule Office Caravan (first Tuesday following listing date) and
distribute house flyers to all local agents.
26
Schedule Broker Open (first Thursday following listing date) and arrange
catering.
26 Present your home at the Local Association of Realtors weekly meeting
before all present brokers.
27 Schedule weekend Open House with buyer register feedback forms.
28 Promote your property enthusiastically at weekly (every Tuesday)
office meetings.
29 Collect all sales associate and Broker business cards from all showings.
30
Collect and explain all Supra-eKey electronic sales associate and Broker
entry access logs.
31 Discuss and explain all sales associate and Broker comments with
you.
32 Discuss prospective buyer’s comments with you.
33
Review CMA data and reevaluate as necessary.
34
Provide all legal forms and documentation for appropriate price and or
term adjustments.
35
Collect and explain all incoming buyer offers and inquiries.
36 Review all buyer financing options and make appropriate suggestions
for your protection.
37 Preview and consult you as to appropriate counter offer measures and
negotiation tactics.
38
Preview and update you on current competition status and appropriate price
determinations relative to current offer(s).
39 Accept all deposits on your behalf and where acceptance on an
offer occurs, promptly deposit said check with the designated escrow company.
40 Promptly coordinate the scheduling of disclosure documentation
and facilitate the transfer of such forms to the appropriate parties.
41
Coordinate Termite and Home Inspections and the receipt of all documentation
into escrow.
42 Advise you on the progress of escrow and closing procedures.
43 Assist you as well as the Buyer/Buyer's Agent in satisfying escrow
requirements.
44 Assist you in locating and purchasing your new home.
45
Coordinate Appraisal appointment and provide documentation supporting
our price objective.
46
Coordinate lender approval and contingency removal for your protection.
47
Schedule escrow appointments for signing and notarizing all documentation.
48
Provide FREE homeowners insurance quote through Tarbell Insurance Services.
49
Coordinate the order of the appropriate Home Warranty coverage.
50
Advise sellers and buyers as to the transfer of Utilities services from
one party to the other.
51
Schedule final walk through inspection or provide appropriate waiver(s).
52
Coordinate move dates with sellers and buyers.
53
Communicate time of funding and recording of transfer of property.
54
Arrange transfer of house and association keys and garage remotes.
55
Record and close escrow.
56
Input SOLD status the MLS and all subsequent website advertising.
57
Collect final closing statements and checks (where applicable) and deliver
them to you.
58 Thank you for the opportunity to serve you and your family.
If
you are happy with my services, please refer me to your friends and family.
That way, I may provide them with the same level of customer care and
service.
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